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How the Latest Budget Will Shape the UK Recruitment Market (Next 12–36 Months)
This week Rachael Reeves and the Labour Government released the 2 nd Budget. This, as always has brought with it uncertainty and confusion. All of the uncertainty and confusion is going to mean a period of adjustment for the UK recruitment market. I am going to look at some of the key points of the budget and discuss how they may affect the recruitment world over the next 12 – 36 months. I will look at the impact on: · Businesses · hiring trends · wo
martin hodgkinson
6 days ago6 min read


Why Your Cold Calls Aren’t Landing (And How to Fix It)
Why your cold calls aren’t landing ‘Cold calling doesn’t work’ This is a statement that you will see and hear everywhere, not only in recruitment, but in any sales industry. Often, people say this for 1 of 3 reasons: - They don’t like cold calling people - They aren’t very good at cold calling - They don’t like receiving cold calls But contrary to their beliefs, cold calling has helped build and scale countless businesses. There is
martin hodgkinson
Nov 217 min read


From Order Taker to Trusted Partner: The Mindset Shift That Wins Clients
Most recruiters think they’re consultative, but if all you do is take a job spec, send a shortlist, and hope for feedback… you’re just another supplier. And that’s the trap. You’re doing everything “right” on the surface taking briefs, sending CVs, updating trackers but deep down you know you’re not influencing the process. You’re reacting to what the client wants, not shaping it.You ’re delivering a service, not providing real value. And clients can feel that. Order
martin hodgkinson
Nov 144 min read


The KPI You’re Not Tracking (That’s Costing You Repeat Business)
It’s no secret that in recruitment, we love a KPI. We track calls, CV sends, interviews, BD calls, and conversion rates. But what do we actually do with them? Usually, not much. At least not in a meaningful way. Most KPIs are used as a form of performance management, the kind where you’re told to “do more and be better.” There’s rarely any coaching behind the numbers, no real development. Just another report to review and another stick to be beaten with. It’s the “a
martin hodgkinson
Nov 73 min read


The Cold Call Comeback: How to Finally Hit Your BD Numbers (Without Burning Out)
“You just have to pick up the phone.” “You need to make more calls.” If you’ve been in recruitment for a while, you’ve probably heard those lines more times than you can count. And if you’re anything like most recruiters, you are picking up the phone, just not as often as you’d like. Maybe this sounds familiar… You start the day fired up. Coffee in hand, music on, ready to smash your call target. By mid-morning, you’re flying, the calls are flowing, conversations a
martin hodgkinson
Oct 313 min read


The Power of the Post-Placement Process review: Turning One Win into Many
Use post-placement follow-up to build trust, referrals, and future roles. Did you know that most recruiters lose over 40% of potential revenue simply by not following up after a placement? The post-placement process isn’t admin, it’s business development in disguise. We all know that follow-up is key in BD, but how often do you think about following up after a placement? Most recruiters don’t. You put all your effort into new business development (finding prospects, making c
martin hodgkinson
Oct 174 min read


The recruitment plateau, and the 3 things that will help you break though
If your billings haven’t grown in six months, let me be blunt: the problem isn’t the market. The problem is you. I know that might sting,...
martin hodgkinson
Sep 193 min read


Building Habits That Set You Up for Long-Term Recruitment Success
Success in recruitment isn’t luck, it’s the result of the habits you build early. The daily actions you take now will shape your future...
martin hodgkinson
Sep 124 min read


The biggest barrier to cold calling success
Cold calling is one of the biggest fears for new recruiters, and often the reason some don’t last in the job. In this blog, I share the challenges that come with picking up the phone, why confidence is the key to overcoming them, and how a simple shift can change the way you approach every call.
martin hodgkinson
Sep 32 min read


5 mistakes rookie recruiters make, and how to avoid them
Every recruiter has a ‘rookie error’ story. The good news, you don’t need to learn every lesson the hard way. In this blog, I am going...
martin hodgkinson
Aug 267 min read


How to Handle Rejection and Stay Resilient in Your First Year as a Recruiter
If you’ve just started your career in recruitment, let me share a hard truth: you’re going to face more rejection in your first year than...
martin hodgkinson
Aug 187 min read


3 keys for a new recruiter
The first 12 months in recruitment are the hardest 12 months you will experience. Sure, there will be times of economic struggle that...
martin hodgkinson
Aug 154 min read


The mistake holding your recruitment agencies growth back
There is a trend in recruitment. A trend that is damaging the future of the industry. You could even say that it has made a negative...
martin hodgkinson
Mar 135 min read


4 steps to 24% performance increase
What would a 24% increase in your performance mean to your agency this year? It would be great right, but probably not possible. What...
martin hodgkinson
Feb 274 min read


Why Most Recruitment Agencies Struggle with Training (and How to Fix It for Free)
Most recruitment agencies face the same challenge when it comes to training their recruiters and it’s having a massive impact on their...
martin hodgkinson
Feb 182 min read


Video Ad Revolution: 800% more engagement!
Recruitment agencies reported 800% more engagement with job adverts that had a video embedded in them. In 2018 I decided to do what...
martin hodgkinson
Feb 42 min read


The turning of the tide: Clients are gaining control of the recruitment market
Unemployment rates are at the highest they have been since October 2021 and there are over 300,000 more people unemployed than this time...
martin hodgkinson
Feb 42 min read


Recruiter FITT: How to win the war for clients
Last year was a tough year for recruiters when it comes to bringing in new clients. New business development is harder than it has been...
martin hodgkinson
Feb 42 min read


Land and expand: The fast track to a successful desk
When I coach new recruiters, I often talk about Pareto’s law. You may have heard people call it the 80/20 rule. When you apply it to...
martin hodgkinson
Feb 43 min read


Discrimination: How to avoid it in the recruitment process
Discrimination has been known to be an issue in the recruitment process. It is something that most recruiters will come across, and maybe...
martin hodgkinson
Feb 45 min read
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