The biggest barrier to cold calling success

It’s BD power hour, you have to make cold calls.

You get sweaty palms, your heart starts racing, the fear of sounding like you don’t belong creeps in. For most new recruiters, picking up the phone feels like one of the most terrifying parts of the job.

When I work with new recruiters, one of the biggest indicators of whether they’ll last long term is their relationship with the phone. Not just do they pick it up (because if they don’t, they won’t last), but how often they do, how they feel when making the call, and how they go about running that conversation.

There are so many elements that add up to create a great cold caller.

Over the years, I’ve watched new recruiters closely. I look at their activities, how they approach work, and in particular, their call activity. The one that consistently correlates with success and staying power in recruitment isn’t just the number of calls, it’s the quality behind those calls.

Yes, volume matters. That’s why so many people harp on about it. But like any performance metric, taken on its own it doesn’t give the full picture.

What really matters is:

·        How often do you make calls?

·        What do you sound like when you’re on the phone?

·        Who are you choosing to call?

·        And most importantly, how comfortable are you with the phone?

Using these factors, I can usually make a pretty accurate prediction about how well someone will do in their first year. And I’ve noticed a clear pattern.

It all comes down to one thing. Confidence.

Confidence in your sector knowledge.

Confidence in speaking to people.

Confidence in recruitment itself.

Confidence in your ability.

And confidence in selling.

When I spot a new recruiter struggling with confidence, I work with them to uncover the cause and then tackle it head-on. And I’ve seen time and time again how quickly things can turn around. Within a few weeks, they’re different people, making more calls, having better conversations, and building a stronger pipeline than they thought possible.

The challenges behind confidence vary from person to person, but the outcome is always the same: without it, the phone feels like a mountain. With it, calls become easier, conversations flow, and results start to come.

And here’s the thing, the shift doesn’t come from something complicated or time-consuming. In fact, the breakthrough always comes from one simple change.

It gives new recruiters the confidence to pick up the phone, the ability to sound like they know what they’re doing, and the freedom to build their own style and approach.

I won’t dive into it here, because I’ve put the full breakdown together in a resource that explains exactly how to do it. But I can tell you this, once you put it into practice, it changes everything about how you feel on a call.

So if you’re struggling with cold call confidence, don’t keep winging it. Go and grab my Call structure resource. Inside, I’ll walk you through the simple structure that takes the fear out of cold calling and helps you sound confident on every single call.